Journal

The Journal

Styling notes, occasion dressing and fabric care — small guides for an easier wardrobe.

How to Style an Oversized Shirt: 7 Ways to Wear It

One relaxed shirt, seven ways to wear it — from half-tucked and belted to worn open as a summer layer.

Occasion·30 Jun 2026·8 min

What to Wear to a Summer Wedding in Delhi: A Guide

Most wedding guides are written for "an Indian summer." Delhi isn't that — dry mid-forties heat in May, wet clinging humidity by July. Here's how to dress for it, by fabric, venue and function.

Guide·8 Jul 2026·5 min

Midi vs Maxi Dress: Which Length Is Right for You?

The real differences between a midi and a maxi — height, occasion, proportion — and how to pick the length that flatters you.

Fabric care·16 Jul 2026·8 min

How to Wash Crepe Fabric in India: Care Guide

Most crepe care advice online is written for a dry flat in Boston — soft water, a dryer, a cupboard that never goes damp. Here's how crepe actually behaves in Indian heat, humidity and hard water.

Styling·2 Jul 2026·5 min

How to Style a Wrap Dress for Any Occasion

Why the wrap dress suits almost every body, and how to take one piece from desk to dinner to a wedding.

Fabric·11 Jul 2026·8 min

Best Fabric for Summer Dresses in India, Ranked

Indian summer is not one thing — dry furnace heat in Delhi, wet heavy air in Mumbai. Here's what each fabric actually does in real heat, including the ones we don't sell.

Guide·14 Jul 2026·6 min

How to Choose a Dress for Your Body Shape

Forget rigid rules. A simpler way to find dresses that feel good — built around balance, waist definition and what you want to highlight.

Guides·20 Jul 2026·8 min

Best Affordable Women's Dress Brands in India (2026)

A shortlist of Indian direct-to-consumer labels doing affordable women's dresses well in 2026 — what each is known for, and who it suits.

Guides·28 Jul 2026·6 min

Where to Buy Wrap Dresses Online in India (2026)

A practical guide to buying wrap dresses online in India — where to shop, what makes a good one, and how to nail the fit.

Guides·31 Jul 2026·9 min

Small Indian Clothing Brands for Women: 15 Labels Worth Knowing

Search for small Indian clothing brands and you get the same four names every time. Here are 15 actual small labels — what each makes, roughly what it costs, and who it's not for.